Gen Mobile was founded in February of 2018 and soft-launched as a wireless provider in July of 2018. The MVNO is run by a group of business partners that have years of experience in the Telecom industry. The company’s CEO, Robert Yap, brings 15 years of expertise to the brand having previously served as President and CLO at TruConnect and prior to that, an executive at H2O Wireless. In September of 2021, Gen Mobile was acquired by Boost Mobile.

Gen Mobile aims to provide its customers with affordable phone plans with a focus on international calling and texting. Many plans include unlimited international calling minutes to over 100 countries.

New subscribers who purchase their plan directly from the Gen Mobile website get a 7-day money back guarantee. If a customer is unhappy with their service within the first 7 days of activation, Gen Mobile will refund the customer for unused services or service plans and activation fees if applicable minus any shipping and handling costs. There is also a 7-day money back guarantee on all phones purchased directly through the Gen Mobile website. Customers who are unhappy with their device for whatever reason have 7 days after receiving it to return it for a full refund minus shipping and handling fees.

One unique feature about Gen Mobile is that all plans come with a “15 day text freebie.” Customers who are late to pay their bill will still be able to send and receive unlimited text messages for up to 15 days past their bill due date. After that time, service will be suspended.